WECHAT MINI PROGRAM CREATOR HELP FREE
Consumers are willing to buy time to free themselves from repetitive work. Time scarceness is a pain point for today’s consumers especially for Chinese consumers who are subjected to an increasingly fast paced society. Sergio Rossi Mini Program allows customisation of heels One good example is Mini Program launched by Longchamp to allow personalization of bags in allowing consumers to select from a variety of product design and types.Īnother case study is Sergio Rossi Mini Program which allows shoppers to personalize their heels based on their preferred size and color. I am seeing more Global Brands rolling out more personalized products and services through the Mini Program such as Digital Concierge and Premium VIP services on WeChat to cater to the growing desire for exclusivity and autonomy. Social Group Buying is also a growing phenomenon to reflect one’s individualistic taste and also influence friends to purchase similar products and services
Mini Program also allows user to self-curate product and experiences through the social recommendations of their networks. Mini Program are designed to be functional and allows personalization of products and services on the platform. Mini Program Value: Enabling Personalization In seeking to express their individuality, Chinese consumers are fast absorbing alternative lifestyle influences and experiences by being increasingly connected to the Western communities.Ĭhinese consumers are increasingly empowered to choose brands that offer This is prevalent in the explosion of live streaming videos and short form influencer videos. The need for social approval is a major factor to set one apart. The new Chinese consumer especially the Millennials are striving to be unique and also have a strong desire to be visible. I had written a lot on the growth of Chinese Digital Consumer and how the Middle Class in China is propelling the growth of online commerce in China (link below).Ĭhanges in socio-economic profiles such as higher standards of education, rising incomes and greater mobility have supercharged the growth shaping the Chinese consumer landscape.īased on my market research, I will highlight four key Chinese consumer social buying trends: 1. In this series, I would illustrate the shifting trends and psychology of Chinese consumers.įrom the analysis of Chinese consumer trends, I would illustrate the value of WeChat Mini Program in meeting the social purchasing needs of Chinese consumer. Welcome to Part #3 of Mini Program Social Selling Series.
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